“100% Pure Coffee” typically means that the coffee product contains only coffee, with no added ingredients such as flavors, preservatives, or fillers. It’s often used as a marketing term to emphasize quality and authenticity.

Here are a few things this label might imply (depending on the brand or product):

1. No Additives: Just roasted coffee beans — no chicory, flavorings, or chemical enhancers.

2. Single Ingredient: The only ingredient listed is “coffee.”

3. Possibly Single-Origin or Blend: It could be a single-origin coffee or a blend, but still 100% coffee beans.